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Introducing "What Were You Thinking?"

What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or campaign, and blow by blow, tells the story of what they were thinking when it was created.

Unlike a song or movie or piece of art created by an individual or single auteur, brand content is created by a team of talented individuals from brands, agencies and production houses working together to create an artistic piece with a business purpose. Told in an edited and concise first-person manner, creatives explain their challenges and choices each step of the way.

Each episode features a behind the scenes story from creatives working in marketing, PR, communications and advertising.

If you love podcasts like Song Exploder or the making of videos for TV shows and movies, you’ll love What Were You Thinking’s perspective on brand content.

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